GOLD: Investing in Gold

Gold is typically sold by the gram as bullion (pure gold that can be melted and mixed to make the gold alloys). The price per gram is the same globally and changes over time; some people profit off these fluctuations in price by buying and selling as you would any other commodity. Gold is a finite material in the Earth’s crust meaning that as time goes on we get closer to the day it runs out. As demand remains relatively high for gold and the supply is running out, gold appreciates over time making it a smart investment!

Many investors use gold to diversify their investment portfolios as gold is a secure store of value even when markets are not performing. Due to gold having so many uses in technology, industry and economy it is unlikely its value will ever fall to a point where gold mining is not economical. Furthermore, gold is a liquid asset with no credit risk that has outperformed fiat currencies and has been a proven source of long term returns.