WHOLESALE

AS SEEN IN GQ MAGAZINE

1) Select your diamond

Lab Grown or natural?

Let us know your diamond preferences, or work with our experts to find the perfect diamond for your budget.

With so many options available, sharing your preferences helps us narrow things down to the one that's right for you.

All of our diamonds are GIA or IGI certified, and you'll receive the certificate alongside your finished ring.

Lab-grown and natural diamonds are chemically and visually identical — the main difference is cost. Natural diamonds form over billions of years deep in the Earth's crust, while lab-grown diamonds are created from carbon seeds in weeks, under tightly controlled conditions. Think of it like ice from your freezer versus ice from the Arctic: both are still frozen water.

Diamond value comes down to four key factors, known as the "4 Cs":

Carat — the diamond's weight. Bigger stones are rarer, so price rises sharply as carat weight increases.
Cut — how well the diamond's proportions and angles allow it to reflect light. A well-cut diamond sparkles more, even if its colour or clarity isn't perfect.
Colour — graded on a scale from colourless (most valuable) to noticeably yellow or brown (less valuable). Truly colorless stones are rare and command a premium.
Clarity — the presence (or absence) of internal flaws and surface blemishes. Fewer imperfections mean a higher grade and a higher price.

Learn more about how we select the best diamonds and how they are valued in our free Jewellery Buying Guide:

Diamong Grading & Value - The Jewellery Buying Guide

2) DESIGN YOUR BAND

MAKE IT YOURS.

Let us know your ring size, precious metal preferences and design idea or inspiration. With your help, we'll create a sketch to capture your idea.

Once confirmed, we'll build a custom 3D model using the latest CAD technology — letting you see your design and make any changes before we start crafting.

We offer a wide range of hallmarked precious metals. Not only do we cast in the traditional 18ct gold and 9ct gold, we also offer 14ct gold (white, yellow and rose), 22ct yellow gold, palladium, platinum and silver.

If you are thinking about making a matching band for your ring in the future please let us know. We can create an integrated design using CAD that allows the rings to stack seamlessly.

3) Creating your ring

Built for life.

We take great pride in creating every ring with the utmost care and attention to detail.

Every diamond is set by hand and every curve, shape and detail is carved to your exact specifications by our expert goldsmiths.

Once you have confirmed your design, crafting your ring takes up to 3-4 weeks depending on the complexity of your design - although sometimes it can be faster in less busy periods. When complete we can arrange a collection from our office or personal delivery (UK only).

All of our rings are crafted completely in house, minimising unnecessary excess cost. We only use diamonds from the most recognised gemological grading labs (GIA or IGI) and all of our precious metals are hallmarked at The Assay Office in accordance with UK law.