Did you know?

Many believe that the four kings and queens in a standard 52 card deck represent great rulers from the past and myth.

The King of Diamonds playing card has a special history. It represents Odin, the King of Asgard, who sacrificed one of his eyes in exchange for secret wisdom and knowledge of the universe.

The King of Diamonds is the only king playing card that is shown with one eye not visible for this reason. It was sacrificed in order to receive the kind of power only found in mythology.

Our Aims

Our story begins with a passion for redefining luxury in the world of jewellery. At King of Diamonds, we embarked on a mission to create exquisite pieces that combine luxury with sustainability. We believe that everyone deserves access to the highest quality, ethically crafted jewellery at a fair price, challenging the norms of an industry that often overlooks these values.

By keeping our design and production in-house and embracing the vibrant creativity of Birmingham's Jewellery Quarter, we've honed our craft while minimising our environmental footprint. Our commitment to creating ethical jewellery extends to our materials and packaging, ethically sourced exclusively from sustainable origins. With every purchase, we contribute to initiatives that combat carbon emissions, making our jewellery not only a symbol of elegance but also of conscious choices. Join us in our journey to adorn the world with jewellery that shines brightly, both in quality and in ethics.

Our Story

King of Diamonds - Fine Jewellery was established in 2020 in order to achieve these aims. We are a small team of designers, jewellers and investors that came together in February 2020. After successfully working together previously on another jewellery related project, we decided it was time to launch our own brand with its own values.

We are able to offer competitive prices by keeping design and production in-house, and have also chosen to locate our office in Birmingham's Jewellery Quarter for direct access to tools and materials. Home to over 700+ independent jewellers, retailers and the world's largest Assay Office, the Jewellery Quarter provides us with quick access to the source of everything we need to craft your jewellery.

Since starting this journey, we have continued to expand into new countries, serving the world the highest quality jewellery through our online store, select stockists and our social media channels. Follow us on Instagram to stay up to date with our latest news, offers and releases!